We don’t just run ads.We build growth engines.

Connective9 is a performance-led digital marketing agency founded in 2013 and headquartered in New Delhi, India. We combine strategy, paid media, search (SEO, AEO and GEO), social, content and creative, web development, lead generation and analytics into a single growth programme, and we report on business outcomes such as cost per acquisition, qualified pipeline and return on ad spend.

Twelve core services: performance marketing, SEO and AI search, Google Ads and paid media, social media marketing, content and creative, influencer marketing, web development and CRO, lead generation, online reputation management, email and CRM marketing, analytics and attribution, and digital strategy.

Yes. Connective9 operates as a performance marketing agency: media plans are built on unit economics, campaigns are optimised against downstream events imported from the client CRM, and reporting is expressed in cost per acquisition, qualified pipeline and contribution margin rather than impressions or reach alone.

SEO (Search Engine Optimisation) is about ranking in a traditional list of results. AEO (Answer Engine Optimisation) is about becoming the source an engine quotes when it answers a question directly, which depends on clear question-shaped content and structured data. GEO (Generative Engine Optimisation) is about being retrieved and cited inside AI-generated answers, which depends on a strong, consistent brand entity and a credible citation footprint across the web. Most brands now need all three.

Technical fixes can move rankings within weeks; content and authority work typically shows meaningful movement between three and six months, with compounding gains after that. The honest variables are your domain’s existing authority, how competitive the query set is, and how quickly content and development changes can actually ship.

Agency fees vary widely by scope and seniority, and media budget is separate from fees. Rather than quote a generic range, we size an engagement from your target volume, your customer economics and the competitiveness of your category — so the recommendation is a budget that can plausibly hit the number, or an honest answer that it cannot.

Performance marketing starts from what a customer is worth and what you can afford to pay to acquire one. Channels, creative and bidding are then chosen and optimised against that target, with conversions tracked back to revenue wherever possible. The defining characteristic is that every channel has to justify its place with measurable contribution.

Return on ad spend is revenue attributed to advertising divided by the advertising cost. Platform-reported ROAS is a useful directional signal but tends to over-credit itself, so we reconcile it against blended figures, contribution margin after cost of goods and shipping, and — where volume allows — incrementality testing.

Yes. B2B lead generation is a core service. Because B2B sales cycles are long, we optimise against CRM stages such as qualified opportunity rather than raw form fills, and we integrate lead scoring and offline conversion import so ad platforms learn from lead quality.

Yes. D2C and e-commerce is one of our core industries, covering Google Shopping and Performance Max, paid social, marketplace and commerce media, creative testing programmes, conversion rate optimisation and lifecycle retention across email and WhatsApp.

Connective9 is headquartered in Lajpat Nagar, New Delhi, with additional Indian offices in Gurugram, Noida and Mumbai, and international offices in Regina, Canada and Little Elm, Texas in the United States.

Ask three questions. What metric will you optimise to, and will you let your performance be judged on it? What will you stop doing if it does not work? And who, specifically, will be working on the account week to week. Vague answers to any of those are more informative than a portfolio.