About
Connective9 has been building growth programmes since 2013 — long enough to have seen several confident theories about digital marketing quietly stop working.
Who we are
Founded in 2013, Connective9 is a full-service performance marketing agency headquartered in New Delhi, India, with offices in Gurgaon, Noida and Mumbai, and international presence in Canada and the United States. We combine strategy, paid media, search (SEO, AEO and GEO), creative, web development and analytics into a single growth engine for startups, D2C brands, e-commerce businesses, B2B companies and enterprises.
The agency was founded on a simple discomfort: most marketing reporting is built to reassure rather than to inform. So we organised the company the other way round — measurement first, then media, then creative — and accepted that this occasionally means telling a client that a channel they like is not working.
Twelve years and more than 1,500 projects later, that has produced a team that is unusually comfortable with numbers and unusually reluctant to promise things it cannot demonstrate.
Connective9 by the numbers
Years of experience
Building growth since 2013
Projects delivered
Across 18+ industries
Keywords ranked
Organic search footprint
Working hours
Logged on client growth
Mission and vision
Mission
Give businesses marketing that produces real, measurable growth — built on transparency, creativity and data rather than on assertion.
Vision
To be the digital partner ambitious brands choose globally, by staying ahead of how people actually search, decide and buy.
Our approach
Scroll horizontally →
01
Discover
Understand the business before the marketing.
Unit economics, competitive position, buying journey and existing data. We audit accounts, analytics and search visibility so the plan starts from evidence rather than assumption.
- — Account & analytics audit
- — Market and competitor read
- — Opportunity sizing
02
Strategize
Decide where growth is actually available.
Positioning, channel mix and budget modelled against your economics — with sequencing, so the roadmap has a first quarter and not just an ambition.
- — Growth roadmap
- — Channel & budget model
- — Measurement plan
03
Create
Build the campaigns, content and experiences.
Creative concepts and variants, landing experiences, content architecture and campaign structure — built to be tested, tagged so results are attributable to an idea.
- — Creative system
- — Landing experiences
- — Campaign architecture
04
Optimize
Let the data decide what survives.
Weekly testing cadence across creative, bidding, audiences and pages. Downstream conversion signals feed back into the platforms so optimisation follows quality, not volume.
- — Testing cadence
- — CRM-connected signals
- — Performance reviews
05
Scale
Double down — and know what to stop.
Scale the channels and creative that hold efficiency as budget grows, retire what does not, and expand into adjacent markets or channels once the core engine is stable.
- — Scale plan
- — Stop-doing list
- — Expansion roadmap
The team
Senior strategists remain on the account week to week. No handover to a junior pod once the contract is signed.
Awaiting real photography
Team and office photos go here. Drop files into public/media/team/ and add them to team in src/data/media.js — the grid appears automatically.
The three portraits on the current About page were not carried over: they are captioned with template placeholder names rather than Connective9 people.
Why C9
The strongest growth work happens when strategists, search specialists, media buyers, engineers, writers and designers solve the same problem together.
01
Performance first
Every channel has to justify its place with a number that means something to your finance team. If it cannot, we say so and move the budget.
02
Creative + data
Creative is treated as a performance lever, produced in testable concepts and judged on results — not defended on taste.
03
Full-funnel thinking
Your customer journey does not live in one channel. Search, social, media, site and lifecycle are planned as one system with one measurement spine.
04
Transparent reporting
You see the accounts, the definitions and the working. No proprietary black-box score standing in for the actual numbers.
05
Technology + automation
Server-side tracking, CRM integration, automated feedback loops and AI-assisted workflows — applied where they compound, not where they impress.
06
Senior strategic thinking
The people who scope your programme stay on it. Twelve years and 1,500+ projects of pattern recognition, applied to your account weekly.
Locations
Headquartered in New Delhi, with teams close to the markets we buy media in.
Delhi
Headquarters
N-14, First Floor, Kasturba Niketan Complex, Lajpat Nagar-2New Delhi 110024
India
Gurugram
India
B17, ThinkValley, Sector 32Gurugram 122001
India
Noida
India
D-98, Sector 63Noida 201301
India
Mumbai
India
B/56, 5th Floor, Dev Nagar, Sai Baba Nagar, Kandivali (W)Mumbai 400067
India
Regina
Canada
3388 Green Lily RoadRegina
Canada
Little Elm
United States
704 Yarrow StreetLittle Elm 75068
USA
Recognition
Awards are not the point of the work, but they are a reasonable second opinion.
IAMAI Award
Best Startup & Creative Digital Marketing Agency
Google Premier Partner
Top 3% of participating Google Partner companies
CSS Design Awards
Recognised for web design and front-end craft
Awwwards
Recognised for digital design work
Behance Featured
Creative work featured by Adobe Behance
Tell us the number you need to move and we will tell you, honestly, whether we can move it.
Or reach us directly — info@connective9.com