Digital Marketing Work & Case Studies

Selected work

Each of these describes a real class of problem and the approach we take to it. Metrics are shown as placeholders until each client signs off on publishing their numbers.

Note for the Connective9 team: the metric values on this page are placeholders in/src/data/caseStudies.js. Replace them with verified, client-approved figures and set placeholder: false to remove these flags.

Ed-Tech & Education

Ed-tech platform

Performance Marketing · Lead Generation · Analytics & Attribution

Rebuilding an enrolment funnel around qualified applications

CHALLENGE: Lead volume was healthy but counsellor teams were converting a small fraction of it. Media was optimising to form fills with no visibility of what happened after the form.
STRATEGY: Reconnect media to the CRM, redefine the optimisation event as a counsellor-qualified application, and rebuild campaign structure and creative around the programmes that actually enrol.

EXECUTION

— Offline conversion import from CRM back into ad platforms
— Campaign restructure by programme economics rather than by channel
— Landing page and form experience rebuild with progressive qualification
— Speed-to-lead automation and counsellor routing

Discuss a similar programme

D2C & E-commerce

D2C brand

Google Ads & Paid Media · Content & Creative · Email / CRM Marketing

Scaling spend without giving back the margin

CHALLENGE: Blended ROAS held up at low spend and collapsed every time budget increased, leaving the brand stuck below its growth target.
STRATEGY: Separate prospecting from retention economics, build a creative testing cadence with enough volume to learn, and move retention revenue onto owned channels so paid could be judged on new customers.

Discuss a similar programme

BFSI & Insurance

BFSI provider

SEO & AI Search · Content & Creative · Web Development & CRO

Winning the questions buyers ask before they compare products

CHALLENGE: Organic visibility was concentrated on branded terms. Comparison and eligibility queries — where decisions are actually made — belonged to aggregators and, increasingly, to AI answers.
STRATEGY: Build topical authority around the decision-stage questions, structure content so answer engines can lift it cleanly, and strengthen the brand entity so generative systems cite it by name.

Discuss a similar programme

Real Estate

Real estate developer

Performance Marketing · Social Media Marketing · Lead Generation

Optimising to site visits instead of enquiries

CHALLENGE: Enquiry cost looked excellent and site-visit numbers did not move. The channels producing the cheapest leads were producing almost no walk-ins.
STRATEGY: Make the site visit the optimisation event, rebuild targeting and creative around genuine purchase intent, and accept a higher cost per lead in exchange for a lower cost per visit.

Discuss a similar programme