01
Education & Ed-Tech
Admissions funnels judged on enrolments, not enquiries.
Programme-level economics, counsellor-qualified lead definitions and CRM-connected media for institutions and ed-tech platforms.
Industries
Category context decides what a good cost per lead looks like, how long a sales cycle runs, and which channel is worth defending. Here is what changes in each of ours.
02
BFSI & Insurance
Compliance-aware media and decision-stage search.
Winning comparison, eligibility and how-it-works queries against aggregators, with measurement that holds up under scrutiny.
03
Real Estate
Optimised to site visits, not form fills.
Project-level campaigns, location proof creative and follow-up automation between enquiry and walk-in.
04
D2C & E-commerce
Contribution margin over platform-reported ROAS.
Prospecting and retention separated, creative testing at volume, and lifecycle revenue moved onto owned channels.
05
Healthcare
Trust-first content and careful, compliant media.
Clinical credibility, local search visibility and appointment-driven funnels for providers and health brands.
06
Hospitality
Direct bookings won back from intermediaries.
Brand search defence, rate-parity aware media and reputation programmes across review ecosystems.
07
Technology & SaaS
Pipeline, not MQL theatre.
Demand creation plus capture, lead scoring wired into the CRM, and reporting sales actually reads.
08
FMCG
Mass reach with a measurable tail.
Brand campaigns built to be measured, plus commerce media across marketplaces and quick commerce.
09
Travel & Tourism
Seasonality, intent and margin, balanced.
Demand forecasting, destination content and paid media paced against booking windows.
10
Fashion & Luxury Lifestyle
Desire built, then converted.
Creator-led social, high-craft creative and full-funnel performance for premium and luxury brands.
11
Startups
Find the channel that works before scaling it.
Fast experimentation, honest read-outs and a clear stop-doing list — appropriate for runway-constrained teams.
12
Manufacturing & Industrial
Long cycles, few buyers, high value.
Technical SEO and content for specification-led search, plus targeted B2B media and distributor support.
Tell us yours and we will tell you which levers actually matter in it.
Or reach us directly — info@connective9.com