01
Performance Marketing
Media that is accountable to revenue, not impressions.
Service 06
Borrowed trust, measured properly.
Creator sourcing, briefing, negotiation, whitelisting and measurement — run as a performance channel with real attribution, not a gifting exercise.
Creator marketing fails most often at the two ends: choosing partners on follower count, and reporting on impressions. Both are easy and neither is useful.
We select for audience fit and content quality, negotiate usage rights so strong assets can be amplified as paid media, and instrument everything so the channel can be judged on the same terms as the rest of the plan.
WHAT YOU END UP WITH
- A roster chosen on fit, not follower count
- Creator assets you are licensed to scale as ads
- Attribution beyond estimated reach
Capabilities
01
Creator discovery, vetting and audience analysis
02
Campaign strategy, briefing and content direction
03
Commercials, contracting and usage rights
04
Whitelisting and creator-led paid amplification
05
Affiliate and tracked-link structures
06
Performance reporting and creator scorecards
How we run it
01
Discover
Understand the business before the marketing.
02
Strategize
Decide where growth is actually available.
03
Create
Build the campaigns, content and experiences.
04
Optimize
Let the data decide what survives.
05
Scale
Double down — and know what to stop.
Works well with
02
SEO & AI Search
Rank in search. Get quoted by answer engines.
03
Google Ads & Paid Media
Intent is the most valuable inventory on the internet.
We will look at what you have, tell you what we would change first, and what we would expect it to be worth.
Or reach us directly — info@connective9.com